Mobile Tyre Service brand sheet

A logo and colour system drawn from the existing van livery, so the website, van, cards and socials all read as one business. Proposal for review, 13 September 2026.

Logo

The wordmark keeps the van's heavy block-italic lettering in deep red. "Sher-E-Punjab" sits above it as a secondary line, as it does on the van. The mark is a tyre and wheel with five red spokes and three speed lines for "we come to you". Text is outlined in the SVG files, so they render anywhere without fonts.

Horizontal logo on white
Horizontal, primarySVG · PNG
Horizontal logo on red
Horizontal, on redSVG · PNG
Horizontal logo on black
Horizontal, on blackSVG · PNG
Stacked logo
Stacked, for the van rear and socialsSVG · PNG
Stacked logo on red
Stacked, on redSVG · PNG
Tyre mark   Tyre mark on red
Mark only: favicon, app icon, profile photoSVG · PNG

Colours

Taken from the van: signal red lettering on white, black tyres. The red is the only accent, so it stays loud.

Signal red#C8102E · buttons, wordmark, banners

Deep red#A50D26 · hover states, shadows

Tyre black#141414 · header bars, footer, tyre mark

Van white#FFFFFF · page ground, reversed logo

Concrete#F4F4F4 · section grounds, cards

Red tint#FDECEE · notices, highlights

Type

Anton (free, Google Fonts) for the block-italic display lettering that matches the van. Montserrat for everything else. Both are open licence, so the client can use them on print and web without fees.

Display · Anton italic caps
Best deals in tyres and batteries
Tagline · Montserrat 800, tracked
The change we need · We come to you
Body · Montserrat 400/600
We bring the tyre shop to you. Fitting, balancing, new valves and old tyre disposal are all in the price, with no hidden cost.

What we kept from the van

  • Wordmark: "MOBILE TYRE SERVICE" in heavy italic block caps, red on white
  • Secondary line: "SHER-E-PUNJAB" above the wordmark, as on the van's rear doors
  • Tagline: "The change we need", with "We come to you" as the call to action
  • Phone 0402 068 276 as the hero of every banner, white on red
  • "Best deals in tyres and batteries" and "No hidden cost" as headline promises
  • Brand strip: Pirelli, Dunlop, Bridgestone, Continental, Kumho and the rest

Suggested next uses

ItemFile
Van rear doors, social profile pictureStacked logo, on white or red
Van sides, website header, invoicesHorizontal logo
Favicon, app icon, WhatsApp Business iconMark only
Business cards, uniform embroideryHorizontal on black, or mark plus wordmark stitched in two colours